Research Part 1: Genre, Target Audiences and Production Companies

Introduction

Hi my lovely individuals! Today we will be beginning our research study. In today's blog post, I will be  talking about the genres, the intended target audiences, and the production companies for our film. First, I will be discussing our film genre and why my team chose it.

Our Film Genre, Subgenres and Why We Chose Them

Genre is an important part of media because it helps the viewers find specific categories they love. Additionally, it also helps the audience discern the vast types of media that we have today. So for our film, the genres we chose was drama, with a mix of horror. The reason why we chose this genre is because drama is a popular genre in today's world. Drama is also a genre that our target audience is in favor of. For our subgenres, we chose dark comedy, melodrama, and satire. 

Our Target Audience

Our intended target audiences are young teens and young adults, because we want to not only create art that resonates with most of our generation, but to also reach as many people as we can, and in this case young adults consume the most film and media currently. Teen and young adults will be the most popular view of or film; therefore, they are our target audience. The premise of our film is meant to reach a mainstream audience, as our group is producing a Hollywood-style film that addresses topics such as discrimination, mental health, and personal growth, in which we believe to be themes that will resonate with our audience on a large scale.

I've provided pictures of a survey that our team ran down below. The main objectives of this survey was to understand our audiences' beliefs, attitudes, personalities, and their interests. This information helps us adjust our film into something that our audiences will enjoy. 

1st Respondent's Survey Answers (Sophia)

2nd Respondent's Survey Answers (Gavin)

3rd Respondent's Survey Answers (Ardens):

Production Companies	Film Titles	Budget	Gross
1.       Monkey’s Paw	Get Out	$4.5 million	$255 million
2.       Lionsgate	Hunger Games	$78 million	$3.3 billion (about $10 per person in the US)
3.       Dimensions Films	Scream	$15 million	$170 million

Reflection

In conclusion, we've researched our genres, we've surveyed our target audiences, and we researched our production companies. With this new profound information we've collected, we now know how to create a film that will cater to our target audiences. To continue our film research studies, we chose the movie 'White Noise', a Netflix original produced by Lionsgate that shares the same elements that we want to make with our film. The reasons why my team and I chose this movie is because:

• This film discusses a controlled society after an unexpected tragedy struck in this previously calm, suburban family neighborhood, that inflicted chaos unknown to the inhabitants.
• The genre is Horror Dramedy, which is beneficial to helping our group realizing the key elements that go intro producing a film with that genre.
• This movie has familiar faces that are well-known in the Comedy and Drama genre, like Greta Gerwig, Andre 3000, and Chloe Fineman.
• The relatability of the movie's adaptation of the chaotic, unpredictability of the modern word that humans navigate through wearily is an element of drama our group wants to incorporate in our film. 

Thank you for reading! I'll see you in my next research blog post. P is signing off!