Research Part 6: Marketing to Audiences

 Introduction

Hi everyone! Today I will be talking about the chosen film, "White Noise" again! We will be specifically talking about what marketing tactics the production companies used to advertise their film to audiences.

Firstly, I will be talking about what marketing strategies to audiences look like. So, what does it look like? Well, marketing strategies used to promote the film details would be the usage of pop-up ads and commercials. Additionally, the use of partnerships with streaming companies to hold the end of the bargain and advertise new and upcoming movies. Now, lets get into how this film used marketing tactics to engage their audiences.

Work

Print (2)	Posters and T-Shirts/Merchandise:
Digital (3)	Video Ads, Email Ads, and Commercials
Outdoor media (1)	Billboards
Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3)	Interviews: https://www.youtube.com/watch?v=Pvx2DHkQeL4     Movie Trailer: White Noise | Official Trailer | Netflix (youtube.com)     Movie Clips: White Noise | Official Clip | Netflix (youtube.com)
Partnerships with other companies to produce or market the film. (synergy) (2) Partnership: a MacBook included in Fast and Furious displays promo for apple	Partnership One: Adidas         Second Partnership: Kellogg's
How was the film marketed nationally?	The film was marketed nationally mainly through advertisements such as billboards or commercials (i.e., Clips of the movie, movie trailers, movie interviews, etc.) Marketing such as commercials and video ads on platforms such as YouTube use 15 second ads and websites use pop up adds from your “cookie” preferences to market to the correct audience.
How was the film marketed globally	The film was advertised and promoted globally and internationally mainly through digital advertisement. Advertisements and video promotions on websites like YouTube are examples of marketing utilized commonly globally. Another example of advertisement used globally would be the promotion of film festivals specifically the Venice Film Festival held in Canada.

Reflection

For this last section of research, my teammate, Marley B, looked at the various marketing strategies that these production companies utilized to draw in their target audiences. We took note of the tactics they used. These strategies include commercials, billboards, trailers, etc to showcase their film. With this in mind, we now know how to market to our target audiences. Thanks for reading this blog post! P is taking her leave.