Pre-Production: General Information of Film

 Introduction

Hello everyone! Welcome back to my blogs. Today's blog will be about.. drumroll please. *drumroll* 

The General Information of our Film!!!!!

I'm so excited to share what our film will include with you guys! I hope that you will find it interesting, because my team really enjoys this idea!! This section will include our genres, ratings, themes, and our target audiences. Let's get right into it! 

General Info

General Information of Film
Title of the movie: Through Her Eyes
Genre (s): Dramedy/thriller	Rating of the Film: PG-14, Viewer Discretion is advised    -Disclaimer: SV, some language, violence, fear, suggestive dialogue, and sensitive imagery.	The theme of the film: Be careful of the friends in your circle; trust is earned not given; be content with what you have.    -Coming of Age story about young love, Human vs. Internal Conflict, Class Struggles (Upper Middle Class vs. Lower Middle Class), and the temptation of sin.
SOURCES:  - https://www.studiobinder.com/blog/movie-themes-examples/   -https://dictionary.cambridge.org/us/dictionary/english/come-of-age#:~:text=to%20reach%20the%20age%20when,reached%20its%20full%20successful%20development  - https://rating-system.fandom.com/wiki/TV-14#:~:text=Content%20may%20be%20unsuitable%20for,suggestive%20dialogue%2C%20and%20strong%20language  - https://crimereads.com/what-drives-obsession-in-fiction/#:~:text=In%20fiction%2C%20obsession%20tends%20to,or%20solve%20an%20elusive%20mystery.
Audience
Audience Demographics:
-Age: 14 years old to 17 years old    -Race: Mixed Audience from different cultural backgrounds    -Social Status: Middle Class, Lower GDP (moderate income)    -Economic Status: Lower Middle Class (Lower Gross Domestic Product; income or value)    -Ethnicities: Hispanic, Latin, Caucasian, African American, and Asian    -Education: High School to College    -Region: Southern area of the United States    -Religion: Non-specific and Christian    -Culture(s): American culture  Ideas- Democracy, equality, informal, privacy, directness, diversity/ inclusivity, and individualism  Cuisine/Diet- Not specific (many international cuisines are available), however, commonly consists of finger foods (nuggets, fries, or packaged snacks), hamburgers, salad, variety of desserts/ sweets (apple pie, for example), pizza, and barbeque.  Traits- Charming, welcoming, diverse in cultures, manners, southern slang/ dialects, thinner/ lighter clothing because of the warm climate, humility, historical buildings built less than a century ago, and table etiquette    -Beliefs/ Values:  Norms- Punctuality, progressive (constantly changing laws and beliefs), courtesy, respect, tipping in restaurants, loud background noises, cityscapes, and busy traffic (in people and roads).  Values- Hospitality, consideration, lower taxes, respect for the elderly, protecting the environment/ natural resources, celebrations and festivals that bring people together, and more religious (Christian)/ conservative.
Audience Psychographics:
-Attitudes: Mindfulness of surroundings/ environment, appropriate behavior based on setting or time, showing up to places on time is a stressed unspoken rule, showing gratitude for kind gestures (through acts of service or ‘thank you’ cards), being prepared to host company in any setting, patience while waiting in line, do not discuss politics, religion, or beliefs on sensitive topics while in public, profanity is generally frowned upon, hygiene, and civility.    -Interests: of Generation Z (1997-2012) Mostly Indoor Entertainment/ Activities  Genre- 38% Comedy and 32% Horror (statista.com)    Hobbies- Crocheting, Fantasy/ Fiction novels, Concerts (Taylor Swift Eras Tour), Self- Care (skincare, journaling, meditating, and intermittent exercise), playing video games, listening to music, watching YouTube, social media usage, and watching movies/ television shows.     Favorite Media Forums- YouTube (80%), Instagram (75%), TikTok (69%), and Snapchat (63%)    Topics of Interest- Digital media (usually on a smartphone or laptop), early 2000s trends, beliefs of insufficient government assistance/ intervention (70% of Gen Z), social justice, diversity, online shopping, discussions of early adulthood, and career choices, and mental health awareness.    Social Issues- Reducing Weapon Violence, access to clean water/air, quality education for youth, health care (food, medication, hygiene/ sterilization), stable economy, and creating jobs.     Behavior- Mental health routines (meditation, therapy, coping strategies), pragmatic, advocates for environmental sustainability, and equality, yearn for truth/ knowledge, frugal spending, frequent communication (via social media or verbal interaction), authentic identity, self-discovery, high consumption of streaming platforms (videos, music, and film), listens to podcasts, gaming, resist brands with problematic agendas, understanding other perspectives, consumes content that corresponds with their opinions, and empathy is a major virtue.    Attention Grabbers- Influencer Marketing, raw, unedited, relatable story times (realistic experiences), authentic advertising (genuine advice and results from using/ consuming a product), interaction is a MUST (Generation Z prefers to pay attention to issues they can be a part of and make an impact), sharing personal values, interactive storytelling, visuals, subtitles, include a CTA (call to action), sports, and clear, high-quality visuals.    -Lifestyles:  Social Behaviors- Informal dressing, casual discussions, sharing opinions and insights, frequent consumptions of technology, slang, and self-sufficiency  Customs- Informality, manners, small talk, inclusivity and tolerance, politeness, and casual mannerisms    -Personality: Passionate, awareness and care for global issues, aesthetic wardrobe fashion, celebrity parasocial relationships, cares more about the service/ quality of a product, money conscious, maturity, love to travel, feels connections through technology and media, and are anxious concerning the future state of society.    -Struggles: stress, anxiety, loneliness, poor mental health, unsafety at school, unaffordable cost of living and education, fears of global recession, artificial intelligence development in the workplace, insufficient income to live as desired, job insecurity, climate change, exponential growth in student loan debts, and high inflation.
Based on your research of the genre (s) for your film, does your film have a niche or mainstream audience? Explain and document research to support your answer.
-Referring to the data found in the interest section of our psychographics analysis, it was found that Generation Z reported a Comedy and Horror genre preference across numerous online sites. According to a survey by, “statista.com, Gen Zer's’ Favorite TV and Movie Genres U.S, when asked what their top three TV and movie genres were, 38 percent of Gen Z in the United States picked comedy as their favorite genre. This was followed by horror at 32 percent and action at 29 percent.” This evidence shows that across 1,000 respondents, amongst 13–25-year-olds most found comedy and horror to be their favorite genres, which is advantageous to our group because our film will be a horror, dramedy, and points to a possibility of our groups goal of a mainstream audience becoming a reality. To add, our film will feature themes of societal issues (manipulation, control, stalking, obsession, sexual assault, awareness of surroundings and social circle), relatability/ authenticity, and love vs. Control (empathy), which appears as topics of importance to Generation Z.
The conventions of a film opening include the production company, Name of the movie, all persons who were part of your film aka the credits and cast in the order they will be appearing in the movie. How many titles are present in your film's opening? List the number and document the titles.
1. Production Company: Milagros Studios    2. Tagline/ Logline: “nightmares end with miracles”    3. Title: Trust Fall    4. Resources used for editing and recording:  -Recording Resources: Physical HD Cameras and the Camera Application on our smartphones  -Editing: Cap Cut, Adobe Premiere Pro, Garageband, and Video Star (if allowed)    5. Cast:   -Lexi M as Mercedes (main character)  -Marley B as Mercedes’ friend (Lizzy)  -____ as Christine (obsessive friend)  -____ as Mercedes’ mother  -____ as Christine’s mother  -____ as younger Mercedes  -____ as younger Christine  -Donneiko C as Mercedes’ boyfriend (Elijah)  -____ as Mr. Brown    6. Crew:  -Marley B: Production Manager, Casting Director, and Camera Operator  -Peyton P: Cinematographer and Chief Editor  -Lexi M: Production Designer and Wardrobe/ Makeup Artist  -Khloe R: Film Writer and Director
SOURCES:   - https://www.up.edu/iss/advising-services/american-values.html   - https://harrisburg.psu.edu/international-students-office/guide-american-culture-etiquette   - https://www.cnn.com/travel/article/american-food-dishes/index.html   - https://advancedenglish.co/blog/wdem3izb/5-american-cultural-norms-in-the-usa-that-will-surprise-you#:~:text=In%20the%20cultural%20melting%20pot,and%20stripes%20of%20American%20culture.   - https://www.knowatlanta.com/blog/everything-you-need-to-know-about-southern-culture#:~:text=Individuals%20from%20the%20South%20are,as%20a%20sign%20of%20respect.   - https://www.britannica.com/topic/individualism   - https://journal.c2er.org/history/theme-3-b-the-deep-south-political-culture/#:~:text=The%20defining%20values%20of%20the,racial%20supremacy%20and%20aristocratic%20privilege.   - https://statisticalatlas.com/region/South/Race-and-Ethnicity   - https://oxfordre.com/religion/display/10.1093/acrefore/9780199340378.001.0001/acrefore-9780199340378-e-7?mediaType=Article#:~:text=Protestant%20evangelicalism%20has%20obviously%20been,Convention)%20in%20the%2020th%20century.   - https://www.epi.org/press/the-southern-economic-development-model-has-failed-to-provide-economic-security-for-workers-and-families/#:~:text=Southern%20states%20are%20among%20the%20lowest%2DGDP%20states.,GDP%20are%20in%20the%20South.   - https://thecottagebluffton.com/2023/03/five-unspoken-rules-of-southern-etiquette/   - https://medium.com/@simoneknegopr/why-do-we-follow-lifes-unwritten-rules-dadbd2ce1d75#:~:text=Here%20are%20just%20a%20few%20of%20the%20unwritten%20rules%20people%20follow.&text=Don't%20cut%20in%20line,other%20people's%20stuff%20without%20asking.   - https://sports.yahoo.com/13-rules-considered-part-unspoken-184603226.html   - https://thecottagebluffton.com/2023/03/five-unspoken-rules-of-southern-etiquette/   - https://www.britannica.com/topic/Generation-Z  - https://www.statista.com/statistics/1353269/gen-z-fave-genres-movie-us/   - https://yr.media/arts-culture/5-hobbies-gen-z-crochet-concerts-bullet-journaling-katelynn-robinson/#:~:text=Journaling%2C%20meditating%2C%20running%20and%20painting,to%20be%20healthy%20and%20balanced.   - https://www.ypulse.com/article/2022/06/07/the-top-10-things-gen-z-millennials-are-doing-in-their-free-time/   - https://later.com/blog/gen-z-social-media-usage/#:~:text=According%20to%20Morning%20Consult's%20report,t%20too%20far%20behind%20either.   - https://www.aecf.org/blog/generation-z-social-issues   - https://www.statista.com/statistics/1364609/gen-z-perspective-on-social-issues-us/   - https://www.insiderintelligence.com/insights/generation-z-facts/#:~:text=Gen%20Z%20consumers%20have%20strong,comes%20to%20brands%20and%20advertising.   - https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies   - https://news.stanford.edu/2022/01/03/know-gen-z/   - https://www.colormatics.com/article/gen-z-attention-span/   - https://attentioninsight.com/5-best-tactics-to-grab-gen-zs-attention/   - https://www.canvas8.com/blog/2024/january/gen-z-is-making-noise-about-quiet-films   - https://blog.gwi.com/marketing/generation-z-characteristics/   - https://www.sap.com/insights/viewpoints/generation-z-behavior-explained.html#:~:text=Generation%20Z%2C%20aged%2010%20to,the%20other%20three%20generations%20combined).   - https://www.cnn.com/2023/09/14/health/gen-z-mental-health-gallup-wellness-cec/index.html#:~:text=Researchers%20say%20there's%20evidence%20Gen,as%20stress%2C%20anxiety%20and%20loneliness.   - https://www.forbes.com/sites/jackkelly/2023/09/29/gen-z-faces-financial-challenges-stress-anxiety-and-an-uncertain-future/?sh=573586a64f14

Reflection

In conclusion, we've studied our audiences' psychographics and demographics so that we can properly cater to our audience. My teammates worked above and beyond on this part of the assignment, and I am so grateful to be on a team with them! They are awesome. Thanks for reading this blog! Next blog post will be about developing our film!