Wednesday, January 31, 2024

Research Part 3: Opening Structure, Camerawork and Editing Codes Analysis

Introduction

Hello guys!! Welcome to my blog again!! Today, I will be sharing with you the next part of our research, the opening structure, camerawork, and editing codes analysis. I will providing you each shot step by step with an in-depth analysis for each one, on the whole opening of the film, White Noise. Let’s get right into it!

Work

1. A family stands at the entrance of a Grocery Store (0:00-0:03)

Analysis

The opening sequence begins with a slight upwards tilt revealing a family who had just entered a grocery store, with curious expressions on their faces. This scene is filled with conventional bright colors seen in stores, often used to catch the attention and gaze of customers. The broad range of bright colors from soft baby blues to neon turquoise, and red as a pop of color, add to the hook of this film using Mise-en Scene elements such as color to catch the eyes of the audience. To add, the creators intentionally used filters and low-key lighting to further depict the film taking place in the past, while emphasizing the lighting reminiscent to ones used by stores today. Next, the director subtly pushes-in near to the family as they walk past the camera and into the store. Not only does this produce a natural effect to the peculiar and curious tone of the film and its genre, but it adds a sense of mystery as to why the family is infatuated with the store, that has captured their gaze. Finally, the camera shows a blurred, but shallow depth of field of the automatic shutting doors closing after the family proceeded into the store. Faint noises of static and ambient sounds are also heard throughout this sequence and the one following.

·      Camerawork

Medium Full Shot, Hip Level, Crowd shot, Upwards Tilt movement

·      Editing

-Continuous editing

-Spatial Relationship

-Cutaway

 

2. Song “New Body Rhumba” by LCD Soundsystem cues as the family enters (0:05-0:09)

Analysis

The song “New Body Rhumba,” by LCD Soundsystem was produced in 2022, and it breaks the silence of the previous silence and faint static from the previous sequence. This song was specifically made as a soundtrack song for this film, and it is about the worries of the fear of death in a face-paced culture and ever-changing world, causing weary to those in society, and this premise is congruent to the film as it is centered around a family who recently faced a catastrophe of environmental disaster near their previously secure suburban home. To further explain, according to “LCD Soundsystem: New Body Rhumba (From the Film White Noise), Like LCD hits of yore, ‘New Body Rhumba’ is a geometric, cowbell-friendly dance-punk track that looks warily at modern society. Over a jagged guitar loop, clapping percussion, and wiry synths, James Murphy bellows about the capitalist desire for more, more, more (‘I need a new body…/To represent my needs’), mocking a world of fast-casual salads and temp gigs.” The composition of this shot is of glass mirror, to emphasize the bright, sunny rays from outside, which adds to the upbeat and odd atmosphere of this sequence. This initial buoyant tone of the film, through an upbeat song and bright colors, contrasts with both the lyrics of the song being played and its message. As soon as the screen doors shut, the camera immediately cuts to the next scene, showing an aisle of shoppers.

·      Camerawork

Establishing shot, Medium Long Shot, Shallow Depth of Focus, Static movement, Eye Level

·      Editing

-Continuous editing

-Cut


3. Customers in an aisle shakes bottles and bread loaves, while spinning around (0:14-0:17)

Analysis

The camera pushes in to the crowd of people who are strangely dancing with bread loaves and bottles in hand. Diverse groups of people who do not know each other gaze intensely to each other's eyes as they dance together in slow motion, which is not consistent with the fast-paced song playing over this sequence. The characters, then, switch sides to opposite lanes from which they were standing and replace the items that they previously gathered. The camera follows a man in a green, long-sleeved shirt walking by in a tracking shot, who appears unfazed by the sudden phenomenon within the supermarket. The song lyrics read “up, up, up to the frigid bardo,” in which a frigid bardo is a Tibetan philosophy discussing the state between death and rebirth, and consciousness is still able to comprehend and interpret words and prayers, even after death. This concept is fitting the message of the film as it relates to questioning the overbearing changes in society and a sudden death to happen upon just going through the motion and carrying out daily life activities. As this shot occurs, the motions get slower as the lyrics sing, “rise,” in a ringing vibrato. The tone of this scene is consistent to the peculiarity and irony of the film thus far. The screen then transitions to the next scene through a match on visual/graphic match cuts, in which the shopping cart is pushed, and the shape of the next aisle is intentionally equivalent to the previous shot.

·      Camerawork

Master shot, Long/ Wide shot, Full Shot, Crowd shot, Dolly Push-in movement, Tracking/Trucking movement

·      Editing

-Continuous editing

-Graphic/ Visual Match Cut


4. A woman pushes a cart full of groceries as she leaves the aisle, and is met with dancing shoppers ahead of her (0:25-0:30)

Analysis

The setting, composition, color, and lighting thus far is consistent throughout this sequence in relation to the following scenes. This repetition and sense of familiarity could signify the monotony of life at times, and the basic, dullness of everyday activities, which correlates to the message of the song and film. To add, a dolly pushes with camera towards a woman pushing a cart, in which the camera tracks to movement of the woman as a transition to the following scene. As shown above, the song lyrics read “fives, tens, twenties, fifties, hundreds, hundreds, hundreds,” which refer to money, contribute to the store setting, and adds to the plot by reminding viewers that through the rapid motions of life, it is largely centered around financial gain, which proverbially adds to the pessimism of the song’s message. 

·  Camerawork

 Master shot, Long Shot, Crowd shot, Tracking/ Trucking movement, Dolly Push-in

·   Editing

-Continuity editing 

-Graphic Editing

-Graphic/ Object Match Cut

 

5. Shoppers Skating On Carts in Unison (0:35-0:38)

Analysis

First, the camera follows the woman from the previous scene pushing her cart, which pans the camera in the right direction to show a man fascinated with the can of Pringle's. He then gazes out into the grocery store's distance. Next, in a tracking movement, the camera comes closer to the man, to reveal a set of shoppers from multiple aisles of the store gliding past from the edge of their carts, Skating around the lanes of the market. Then, as the man proceeds with the can of Pringle's in hand, he follows the giddy shoppers who twirl past him on the edge of their carts to another aisle, and the camera pans to show the shoppers Skating off. Last, the camera cuts to the next scene, which pans the screen from the man holding the can of Pringle's walking towards an aisle, in which a man is wearing the same shirt as him.

Camerawork

Medium Full Shot, Master Shot, Crowd Shot, Tracking Shot followed by pan movement

Editing

-Continuous Editing

-Graphic Editing

-Cut

-Graphic Match Cut

-Action Match


6.  Family Dances in Aisle 6, while gathering toiletries (0:43-0:47)

Analysis

The camera does a pan movement to reveal the family (the main cast of the film) in aisle six and does a tracking movement to closer display the family, in which they are shown capturing toilet paper and other toiletries in their shopping cart. This scene's lighting is slightly brighter than before, to highlight these main characters and emphasize the faster speed and upbeat rhythm of the song. The artist of the song continues to repeat, “I need a new body,” as he has previously sung throughout the song which is to perpetually remind the audience of the continuous anxious state of the fast pace of life. Next, the camera immediately cuts to a front view of the family to capture their facial expressions and movements, as they shop for items, while dancing. The mother raises bread in her hand, and passionately looks into her husband’s eyes, and when their eyes meet, the husband raises his hand to grab the bread, and they begin to slowly dance. Simultaneously, the children walk around them joyously, while shopping for items to put into their cart. These sudden movements, change in lighting, tone, and atmosphere signify suspense for an upcoming event which will later occur in the film.

·      Camerawork

Medium shot, Full shot, pan movement, Master shot, Crowd shot, Tracking/ Trucking movement, Point of View Shot, Cut-away shot

·      Editing

-Continuous editing

 -Standard cut

-Match on Action

 

 

7.  The Family and other shoppers all twirl at once (0:55-0:57)

Analysis

First, the camera dollies out away from the previous proximity to the family, to establish a wide view of the family surrounded by other shoppers dancing similarly to them. The camera tracks the young boy who is engrossed in a bottle of mustard, and then shows the family and fellow shoppers spinning in unison (matching with the beat of the song) while dancing. These motions line up and correspond with the following scene, which is when the family is ready to cash out items. 

·      Camerawork

Medium Full Shot, Full Shot, Dolly Push Out, Master shot, Crowd shot, Wide Shot 

·      Editing

-Continuous editing

-Graphic Match

-Match on Action

 

8.  Cashing-out Groceries (0:59-1:04)

Analysis

The older girl (the eldest sister) runs midway during the spin to swap out the green hat she wore for a red one, in which she discreetly stole that item, before the youngest girl greeted the cashier. First, the camera pushes out to reveal the cashier and the box of donuts in the youngest girl’s hand. Before the young girl hands the donuts to the cashier, the family all simultaneously stretches their arms out, and then spins them in a circular motion, as the other surrounding shoppers from the previous scene skip, hop, and dance in the background. Then, as the cashier checks out their items, the father spins around and throws her the amount owed for their purchase in cash towards her direction. More surrounding shoppers are fascinated at the items in the store, for example, an elderly woman in the cash-out line next to the family holds up a book with a puzzled looks on her fazed face, and then puts it back down. The entire store continues in their trance-like state, as the lyrics repeat, “I need a new body, I can’t shake sleeping alone.” The message of this lyric is meant to point out the mental state of the singer, as he navigates though the world in the fast-paced culture, in which he “needs a new body,” because he feels he cannot keep up with the pace. To add, the transition used to correspond with the scene following this one is a standard cut, matching the repeating theme of the film’s usage of pushing carts to link each scene to the next (match on action and graphic match cut). The pushing of carts from each shopper may symbolize that each of the customers are searching and looking for items amidst their busy lives, which is an analogy the film uses to illustrate the frustrations of a fast-paced life. The spontaneous dancing and movement, in addition to their distraction (fascination) with random objects, may resonate with many people's views on what daily life is like.

·      Camerawork

Medium Shot, Dolly Push Out, pan movement, Master Shot, Crowd Shot

·      Editing

-Action Match

-Continuity editing

-Spatial editing

 

 

9.  Other Main Cast Introduction (1:46-1:50)

Analysis

This scene began with the main cast captivated by a bag of potato chips, cookies, and bleach. The Mise-en-scene of the objects they observed were intentionally made to be bland, impersonal, and colorless, which reflects the society that the movie takes place, in which there is seldom conflict, personality, and is relaxed/suburban accommodated. Then, after the camera was kept in a slight dolly push-in shot, to fully capture each character's expressions and body language, the camera captured a dolly push-out shot as the characters approach the camera, to give the audience a point of view perspective. The tone of this transitions from its initial state of suspense and serious to comical, and the characters movements corresponded with the beat at during its beat drop at the lyric, “just give us what we want, pana, sonic, pana sonic,” in which the cast pranced amusingly towards the camera, with shopping items in hand. To add, the term “Pana Sonic,” refers to the root words in which this term is derived from. According to, “Brand History, holdings.panasonic.html, It was first used for a speaker designed for the export market in 1955. ‘Panasonic’ comes from the root words ‘Pan,’ meaning universal, and ‘Sonic,’ referring to sound. It is a word that refers to our goal of ‘bringing our sound to customers around the world.’” Therefore, one could conclude the reasoning for the song to include those lyrics is to point out the Panasonic company, which is known for creating electronics used today, and relates to rapid changes such as technology and its demand by the public (“just give us what we want”) and ties into the songwriter’s point of the arbitrary things that society focuses on, while our mortalities quickly approach and end, and this life being filled with unpredictable challenges/events. In addition, the cast journeying through an aisle of uncolored and unbranded products, which are all the color white, and signifies simplicity and innocence, which is meant to be a representation of the environment the characters are in. The scene ends with the characters stopping in front of their cart, in which the producers used this object to connect to the following scene.

·      Camerawork

Establishing shot, Full/ Medium Full shot, Dolly push-in movement, Dolly push-out movement, Master Shot, Crowd shot

·      Editing

-Continuous editing

-Graphic Match Cut

 

We also listed the titles based on the order of appearance  in the opening. 

Production Companies: Netflix, NBGG Pictures, Heyday Films

Written By: Noah Baumbach

Director: Noah Baumbach

Produced by: Noah Baumbach and David Heyman, Uri Singer

Editor: Matthew Hannem

Main Cast:

Actor and the character name and title:

Adam Driver 

Adam Driver plays Professor Jack Gladney in this movie. 

Greta Gerwig

Greta Gerwig as Babbette

Don Cheadle

Don Cheadle as Murray

Reflection

To conclude, our team sat down and reviewed the opening scene shot by shot to better our understanding about this film. My teammate, Khloe R, mainly worked on this part of the assignment, and she did an incredible job giving an in-depth analysis of each shot. The purpose of this part of our research is to help us take note of what shots we should use while developing our scenes. Thank you so much for tuning in! P is logging off..
SOURCES USED:

Baumbach, N., Baumbach, N., DeLillo, D., Driver, A., Gerwig, G. and Cheadle, D. (2022). White Noise. [online] IMDb. Available at: https://www.imdb.com/title/tt6160448/

www.youtube.com. (n.d.). White Noise | Official Clip | Netflix. [online] Available at: https://youtu.be/nJblPY5hVHI?si=udeIPptJVvufR8tT [Accessed 4 Apr. 2024].

 www.artofthetitle.com. (n.d.). White Noise. [online] Available at: https://www.artofthetitle.com/title/white-noise/ [Accessed 4 Apr. 2024].

Nast, C. (n.d.). LCD Soundsystem: ‘New Body Rhumba (From the Film White Noise)’. [online] Pitchfork. Available at: https://pitchfork.com/reviews/tracks/lcd-soundsystem-new-body-rhumba/ [Accessed 4 Apr. 2024].

Onanian, N. (2022). Pick of the Week: LCD Soundsystem ‘New Body Rhumba’ | WERS. [online] WERS 88.9FM. Available at: https://wers.org/pick-of-the-week-lcd-soundsystem-new-body-rhumba/ [Accessed 4 Apr. 2024].

Twitter, Instagram, Email and Facebook (2022). How ‘White Noise’ pulled off the year’s strangest, most surprising dance number. [online] Los Angeles Times. Available at: https://www.latimes.com/entertainment-arts/movies/story/2022-12-30/netflix-white-noise-end-credits-dance-scene-explained [Accessed 4 Apr. 2024].

 www.britannica.com. (n.d.). Bardo Thödol | Tibetan Book of the Dead, Afterlife Guide | Britannica. [online] Available at: https://www.britannica.com/topic/Bardo-Thodol#:~:text=While%20in%20the%20bardo%20between [Accessed 4 Apr. 2024].

holdings.panasonic. (n.d.). Brand History - Panasonic Holdings. [online] Available at: https://holdings.panasonic/global/corporate/brand/history.html.

www.adobe.com. (n.d.). The Color White | Adobe Express. [online] Available at: https://www.adobe.com/express/colors/white#:~:text=White%20is%20often%20associated%20with.

na.panasonic.com. (n.d.). What We Do | Panasonic North America - United States. [online] Available at: https://na.panasonic.com/us/what-we-do.

 

Tuesday, January 30, 2024

Research Part 2: General Information of Film Case Study

 Introduction 

Hi everyone! Welcome back to my blog! Today I will be talking about the general information of the film our team chose to study, ‘White Noise.’ Without further ado, let’s get into it!

Info about the production companies

For the movie, ‘White Noise’, the two production companies that helped create the film are A24 and Heyday Films. A24 is most known for their films Misommar(2019), Pearl(2022), and X(2022). Heyday Films are most known for their film adaptation of the Harry Potter series(2001-2011). A24 focuses and creates contemporary and art house films, while Heyday films create fantasy/science fiction films. A24 engages their audiences by including culturally diverse characters/actors, and by including characters with diverse types of sexual identities. With this tactic, they start to draw in the audience that relates to these characters. On the other hand, Heyday Films chooses to engage their audiences with fantasy storylines filled with fictional characters, while also interpreting real-world problems. This helps the viewers feel hooked to their movies. A24 chooses to promote their films by social media advertising, word of mouth promotions, and by using crafty tactical campaigns. Heyday films choose to promote their films in the more traditional way, by trailers. Both companies distribute their films to their audiences in theaters and streaming platforms for everyone to see.

General Information about the Film

The title of the film we are researching is White Noise. The tagline for the film is “You can’t hear it if it’s everywhere…” The film, ‘White Noise’, is a movie that shows how the Glaudneys’ boring life turned upside down with unexpected hardships, trials, and the possible end of their lives.

 

Reflection

In conclusion, we researched the surface information about our film and its production companies. The reason why we documented research for the production companies is because they are our inspiration. We are aspiring to create our film just like they produced theirs. In my opinion, this research was the easiest part to complete out of the whole case study.  Thank you for reading! P is signing off. 

Monday, January 29, 2024

Research Part 1: Genre, Target Audiences and Production Companies

Introduction

Hi my lovely individuals! Today we will be beginning our research study. In today's blog post, I will be  talking about the genres, the intended target audiences, and the production companies for our film. First, I will be discussing our film genre and why my team chose it.

Our Film Genre, Subgenres and Why We Chose Them

Genre is an important part of media because it helps the viewers find specific categories they love. Additionally, it also helps the audience discern the vast types of media that we have today. So for our film, the genres we chose was drama, with a mix of horror. The reason why we chose this genre is because drama is a popular genre in today's world. Drama is also a genre that our target audience is in favor of. For our subgenres, we chose dark comedy, melodrama, and satire. 

Our Target Audience

Our intended target audiences are young teens and young adults, because we want to not only create art that resonates with most of our generation, but to also reach as many people as we can, and in this case young adults consume the most film and media currently. Teen and young adults will be the most popular view of or film; therefore, they are our target audience. The premise of our film is meant to reach a mainstream audience, as our group is producing a Hollywood-style film that addresses topics such as discrimination, mental health, and personal growth, in which we believe to be themes that will resonate with our audience on a large scale.

I've provided pictures of a survey that our team ran down below. The main objectives of this survey was to understand our audiences' beliefs, attitudes, personalities, and their interests. This information helps us adjust our film into something that our audiences will enjoy. 
1st Respondent's Survey Answers (Sophia)



2nd Respondent's Survey Answers (Gavin)



3rd Respondent's Survey Answers (Ardens):




Production Companies

Film Titles 

Budget

Gross

1.       Monkey’s Paw

Get Out 

$4.5 million

$255 million

2.       Lionsgate

Hunger Games 

$78 million

$3.3 billion (about $10 per person in the US)   

3.       Dimensions Films

Scream

$15 million

$170 million

Reflection

In conclusion, we've researched our genres, we've surveyed our target audiences, and we researched our production companies. With this new profound information we've collected, we now know how to create a film that will cater to our target audiences. To continue our film research studies, we chose the movie 'White Noise', a Netflix original produced by Lionsgate that shares the same elements that we want to make with our film. The reasons why my team and I chose this movie is because:
  • This film discusses a controlled society after an unexpected tragedy struck in this previously calm, suburban family neighborhood, that inflicted chaos unknown to the inhabitants.
  • The genre is Horror Dramedy, which is beneficial to helping our group realizing the key elements that go intro producing a film with that genre.
  • This movie has familiar faces that are well-known in the Comedy and Drama genre, like Greta Gerwig, Andre 3000, and Chloe Fineman.
  • The relatability of the movie's adaptation of the chaotic, unpredictability of the modern word that humans navigate through wearily is an element of drama our group wants to incorporate in our film. 
Thank you for reading! I'll see you in my next research blog post. P is signing off!

Goodbye My Media Studies Blog :(

Hi everyone! As you can see from the title, this will be my last media studies blog post. It's so saddening yet it gives me completion t...